Word: launchful
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Many of today's alternative approaches are clever updates of old techniques. As part of the launch of new talk shows hosted by Isaac Mizrahi and Carrie Fisher, respectively, women's cable network Oxygen has dispatched ice-cream trucks to cruise the streets of New York City and Los Angeles and give out specially labeled popsicles and vitamin waters touting the coming broadcasts. Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid...
Since Smirnoff Ice's launch in early 2001, "malternatives" have captured 4.5% of the $8 billion beer market. But industry analysts say the new brands are aimed in part at getting the hard-liquor logos on TV. "A great deal of the advertising frenzy is the ability to put the company name out," says Tom Pirko of BevMark, a California beverage-consulting concern. "In a sense, the drinks are impostors." James Thompson, marketing vice president for Diageo, denies any such motivation. He says the ads simply target consumers thirsty for the next new flavor. He estimates that malternative brands will...
...department has had difficulty attracting immigrant officers and people of color. White men still make up 46% of the department's staff; women swell the Caucasian ranks to 70%. Hispanics of any race account for 12%, blacks 8% and Asians 8%. Concern about racial profiling led the department to launch a study of its practices in 2000, and its first report found that 27% of drivers stopped by police were African American although African Americans make up only 15.5% of the local population. Despite such controversies, Vang feels he made the right move in signing up. "Occasionally someone will tell...
Pakistan was saying to India, You have a much stronger army. You could probably launch a war and overrun not just Kashmir but much of Pakistan as well. That is why we built our nuclear arsenal. Of course, we do not want to use it. But if you overrun us, we just might strike first. Think about...
Perhaps the most frightening aspect of your report was the decision by the Clinton Administration to shelve its plan to attack al-Qaeda because it wouldn't have been "appropriate" to launch a major initiative against Osama bin Laden and hand a war to the incoming Bush Administration. Since when are decisions of national security based on political appropriateness? And when did Clinton begin considering the appropriateness of anything anyway? CANNON C. ALSOBROOK Alpharetta...