Word: launchful
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...Others aren't so sure. Christopher Will, an analyst at Lehman Brothers in London, describes the Phaeton as a "mistake" and an "irrelevancy." Says Will: "The VW brand could become muddled if the quality issues persist or if VW launches more products that don't fit its core image." Certainly it's hard to go upmarket when the perception is that quality is heading south, so fixing that must be Pischetsrieder's first task. Next, he's got to ensure that VW's move into luxury doesn't come at the expense of sales in its higher- volume, mid-priced...
...American television is Queer Eye for the Straight Guy - a series in which style-challenged heterosexuals have their looks and lives overhauled by a squad of gay advisers. Starting this week, Queer Eye will air in the U.K., and a British version of the show is set to launch early next year. And in January, France will see the debut of Pink TV, another gay-themed cable and satellite channel. GAY-TV began in May 2002 as an experiment in niche marketing, but quickly pulled in major advertisers like Dolce & Gabbana, Eagle Pictures and Renault (with...
Despite recent performances at Radio City Music Hall in August and a free concert for an estimated 45,000 people in Boston this September for their album launch, Guster’s members don’t feel that they’ve made any huge leaps in popularity. In the past few years they have appeared on Leno, Letterman and Conan and toured with the likes of Bob Dylan and the Dave Matthews Band...
Since its launch in March, the popular social-networking service Friendster.com has grown to include 1.7 million members. Friendsters are the friends of your friends, and your friends’ friends, and your friends’ friends’ friends—a collection of people linked through four (or more) degrees of separation...
...archive will allow BBC-owned content--from news to sport to drama--to be downloaded and used for noncommercial purposes. Initially, the Beeb envisages educational uses like schoolchildren downloading documentary footage for their multimedia homework projects. However, though the BBC has offered no launch date or technical details, the creative archive can also be seen as a play by the company to position itself as a major force in global broadband...