Word: label
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Dates: during 2000-2009
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Gershon is best known as the leader of the Either/Orchestra, a group that has become the bedrock of Boston jazz, and as the president and founder of Accurate Records, a label that has become a focal point in Boston music in general. Along the way, he has nabbed a Grammy nomination, released over 80 albums on his Accurate Records label, and toured extensively throughout the United States and Europe...
...Thoreau's celebrated "simplicity." The company's best-seller is a drink you can buy at Store 24 for a little over a dollar. Its two main ingredients are sugar and water, and it comes in a plastic bottle with a twist-off cap and coated wrap-around paper label. That...
Behind the scenes, however, lurks complexity enough to daunt the TF for Math 55. For starters, 423 million gallons of this stuff are sold every day. A typical bottle holds about a quarter of a gallon. That's over a billion coated wrap-around paper labels to buy every morning. The Non-Traditional Purchasing Department does the buying, and they do it very carefully. When millions of dollars move with each font change, after all, the more MBA's the merrier. As Ping put it, "Looking at a bottle, you wouldn't think hundreds of people did months of work...
...specific case of the glue on the label, Ping's team sought their sellers online with the help of a dot-com "market maker" whose web page trumpets its expertise in "business-to-business online auctions for buyers of industrial parts, raw materials, commodities and services." For every different adhesive needed to attach label to bottle, Ping said, "they had at least four of five [online] bidders," each a national supplier. The winning bid represented a savings of 20 percent...
...need to test [the new glues] in the R&D facility and then in the [manufacturing] plants." In all, the intellectual assembly line will move from CEO to management consultant to purchasing analyst to materials buyer to development tester to factory overseer before the new process for gluing the label to the bottle is complete. It is exceedingly unlikely that any of the 423-million-gallon daily drinkers will notice a thing...