Word: label
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Dates: during 2000-2009
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...business acumen he picked up from a surplus radio equipment business he operated out of his home to market his band's records by mail. Soon he began to put out albums by other bands who, like Black Flag, were too rough-hewn and eccentric to attract major record labels. Solid State Tuners, or SST, as it became known, was the name of both the radio parts enterprise and the tiny record label he used to release whatever obscurities he pleased...
...only after long years of miserable day jobs and masterful schmoozing that they were picked up by David Geffen's DGC label and became internationally-recognized rock stars. Azerrad quotes former Sonic Youth drummer Bob Bert on the band's prowess at working the room: "You'd go to a party and Kim [Gordon, singer and bassist] would know who the Village Voice writer was in the corner of the room and she'd make sure she went over there." By 1991, that kind of fastidious networking had put Sonic Youth and Dinosaur, Jr. in the enviable position of being...
...appears destined to overshadow any public discussion of its anniversary. "Our Band Could Be Your Life" offers a timely reminder that Cobain and company were merely a key regiment in the motley alt-rock army. With no beacon of commercial viability in sight, that far-flung herd of musicians, label heads, college radio DJs and `zine writers slowly but steadily introduced a new kind of rock `n' roll to people who, in Azerrad's words, "would seek out the little radio stations to the left of the dial that didn't have such great reception, who would track down...
...Former Napster devotees - 60 million of my closest filesharing friends - have been glumly awaiting The One from the moment Shawn Fanning's brainchild felt the back of the music label's legal hand. BearShare, LimeWire, Aimster, FreeNet - all of these alternative MP3 swapping services have had their moment in the media spotlight. Plenty of pundits, yours truly included, were eager to anoint at least one of them as Napster's successor . All had their own get-out-of-jail-free cards, in that they had no central server (unlike Napster) and therefore no way of knowing you were deliberately seeking...
Giving away trinkets is a heck of a lot cheaper than shooting a video--and frequently much more effective. "The first 100,000 albums are always the hardest to sell, and that's the expertise Beno provides," says Rick Rubin, founder of the American Recordings label. "He gives you a way to get things started." Benveniste first tapped into the power of youth marketing while managing the heavy-metal group System of a Down after graduating from college. He hyped the band in Internet chat rooms, giving out his home phone number. When kids called up, he would play some...