Word: label
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Dates: during 2000-2009
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...Watanabe is the wunderkind of the bunch. After graduating from Tokyo's renowned Bunka Fashion College in 1984, he joined Kawakubo's label, Comme des Garcons. In 1992 he designed his first eponymous collection for the house...
...vintage polka-dot bow-tie blouses. But at last fall's show, the figure most eyes followed was that of a handsome stranger who arrived with Jonathan Newhouse, chairman of Conde Nast International, was greeted warmly by Domenico De Sole, CEO of Gucci Group (owner of the McQueen label), and shown to an envied front-row seat. The fashion plebeians who didn't recognize him or his power-broker companions couldn't miss his three-quarter-length woven leather coat by Bottega Veneta. Who was the guy smiling and schmoozing and wearing a $7,500 coat...
...Ballroom? The Reeds or the Wrights? You may have a closet crammed with Gucci stilettos and Prada backpacks, and you may even know how to pronounce Nicholas Ghesquiere's last name, but these days if you really want to hug the trends, you need to have some hot little label that nobody's heard of. In the new millennium, it's the small, unknown fashion brands that are wielding power and influence over both the consumer and the bigger global brands...
...says Jaqui Lividini, senior vice president for fashion at Saks Fifth Avenue. "When we turned the millennium, the whole fashion vocabulary changed so radically. Consumers wanted to look different; it became all about individuality. Now she wants to be the first one on the block to discover a new label...
...crocheted hip belts, the bohemian look seemed to symbolize liberation from the tyranny of all Gucci or Prada all the time. Soon designers like Tom Ford caught the bohemian bug, and a striking facsimile of the Calypso peasant blouse turned up on Vogue's September 2001 cover with a label that read Yves Saint Laurent...