Word: label
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Dates: during 2000-2009
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...Company has known only the sweet taste of success. This year, though, Coke seems unable to do anything right. First the Atlanta-based firm infuriated customers by changing the sacred formula of Coke. Then it had to swallow hard, admit error and bring back the old mixture under the label Coca-Cola Classic. Next the company angered textile workers by marketing a line of Coca-Cola clothes produced overseas. Now Coke is under attack from the sugar industry for allegedly misleading the public about the ingredients of its No. 1 product...
...every high school science student should know, is as much a sugar as sucrose, the technical name for beet or cane sugar. "The fact of the matter," said a Coca-Cola spokesman, "is that sugar is sugar is sugar." Even so, in May the company changed Coke's label to read "high fructose corn syrup and/or sucrose." Coca-Cola maintains that there is no difference in the quality or taste of the two forms of sugar...
...there is another in the Chicago area. Philadelphia boasts the USA Cafe. In Washington, the American Cafe, originally a casual, simple eatery, now has seven branches and plans to open 96 units 22 cities around the country. Part of expansion plan includes packaging food under the American Cafe label...
...wants a piece of them, or in Philo's case, as many pieces - bags, skirts, dresses - as they can afford. But unlike Portman or Jones, Philo is not yet a household name. She is the 31-year-old creative director of the so-venerable-it's-fresh-again French label Chloé. And since 2001, when she took the line over from her former boss, Stella McCartney, her breezy, romantic look has become the uniform of fashion-obsessed celebrities and front-row types. "For two solid years I've sold out of the stuff the minute it hits the floor...
...those who find that crunches are not enough, the L.A.-based label Not Your Daughter's Jeans has invented a jean that will flatten the stomach with a high-waist fit and clever engineering. At $88, the Tummy Tuck jean may be the quickest way to eliminate inches as well as personal trainers...