Word: label
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Dates: during 1980-1989
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...next bin over at Woolworth's, boasting enough mark-down tags to make it clear this is not the next Rubik's Cube, are a pile of half-sized plastic swivel chairs. On each there's a label, like the ones men wear at conventions that say "Hi! I'm Bob, General Consolidated (ret.)" Only these say "Hi! I'm a swivel chair." Truth in advertising and all that...
Less safe but more fun, the ever-popular Rapid Fire Saucer Launcher this year sports a new label--"When in use do not direct towards user's face or any other person's face...
This tough action was probably the only thing that saved the company. Says Nevin: "In the first year I had the image of a hatchet man. It was a damned unpleasant way to make a living." Production of so-called private-label tires, those sold at service stations under oil company names, for example, was cut drastically. "For too long," said Nevin, "Firestone's objective was to take any business just to fill idle capacity, even though the profits were marginal. Our productivity problem was self-inflicted...
...proposed electronic system would involve placing a small mercury label in each book. Monitoring devices at the door would emit a beep if someone tried to remove a book. "One reason I considered it is because we cannot afford to have a staff member checking bags at the door," Kovacs said...
Whatever the label, be it confidence, the drive to win, composure, or just plain guts, Harvard has it and has demonstrated it by playing well and winning the big game all season long...