Word: label
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Dates: during 1940-1949
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...literary theorizing to the full at the outset of "Quartet." It seems that during his lifetime he has woven his experiences into his stories till now, looking back, he can't separate the fact from the fiction. Perhaps it was this sort of profundity that led critics to label him "superficial" at the age of sixty. But what Maugham lacks in depth he often makes up for in speed. His talents as playwright often outshone his skill with fiction for the very reason that the man could make a clever little plot move along rapidly...
...with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button-we do the rest." As other manufacturers ventured into advertising's strange new land, a blaze of new slogans followed: "The Beer That Made Milwaukee Famous," "Pink Pills for Pale People...
...alert Taft machine got an early jump in a fast political maneuver. Ohio ballots now list candidates under the party label so that voters can vote a straight ticket by making one cross at the top of the ballot. Taft people saw the hazard in this for their candidate. The Democratic ticket would be headed by popular, thin-skinned and independent Frank John Lausche, who probably would be running for re-election as governor. Lausche's name was enough to pull thousands of straight party votes so that any Tom, Dick or Joe, running as a Democratic candidate...
...newsmagazine), and no newspaper-style headlines. Fortnight ago, for one edition only, Parham decided to let his readers peer into the future. The eight-page issue (price: 5? ) carried the news in seven departments (Local, State, National, Foreign, Sports, Markets, Life), topped stories in each department with drab, label-style heads (e.g., BRITAIN COAL STRIKE). Instead of the usual 24 stories on Page One, the News crowded...
...took some snapshots of South Pacific natives just liberated from the Japanese. One picture showed a native woman in front of a thatched jungle hut, surrounded by her possessions-meager indeed, but among them one bottle of Lydia E. Pinkham's Vegetable Compound, the grandmotherly face on the label mild and benign as ever...