Word: kron
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Much the same humiliation befell NBC's network news operation after last month's California earthquake. KRON, the NBC affiliate in San Francisco, tried to transmit its footage of the disaster to NBC via satellite. But for more than an hour after the tremor, a glitch-prone NBC network was unable to broadcast any live reports. Meanwhile, CNN, which had access to the same satellite signal, was airing KRON's vivid images of the destruction...
...broadcast stations, though, perhaps the most important new partnership is the one they have formed with CNN. Both KRON and WSB are among the 121 network affiliates that are CNN partners. The Atlanta-based cable network airs stories provided by its partners via satellite, and distributes the stories to other station partners for their use. Broadcasters believe local viewers who catch their news teams on cable may be more likely to tune in the station if they like what they see. Says Peter Herford, a former CBS News executive who directs the Benton Broadcast Fellowships at the University of Chicago...
...have shattered the long-held taboo against advertising such prophylactics on broadcast television. While some cable systems have carried condom commercials, ABC, CBS and NBC have steadfastly refused, contending that the ads would offend some communities. No local station would broadcast them either -- until now. First San Francisco's KRON-TV, an NBC affiliate, announced it would end its ban, and plans to start airing three 15-second spots for Trojan condoms in February. "Someone had to break the ice," said Station General Manager James Smith. Cracking the ice some more, WXYZ, the ABC affiliate in Detroit, followed KRON...
...disease. It's everybody's disease. And everybody who gets it dies. The Surgeon General says proper use of condoms can reduce your risk . . . I'll do a lot for love. But I'm not ready to die for it." In contrast, the Trojan commercials accepted by KRON are so muted as to be cryptic. "I'm 24, single and worried," says the clean-cut young man in one ad. "I'm a nice guy. I go out with nice girls. These days, some pretty terrible things are happening to some really nice people." Only one of the Trojan spots...
...Francisco, which has a large homosexual population and an especially serious AIDS problem, response to KRON's pioneering decision has been supportive; only two of 100 viewers who called the station immediately after the announcements objected. "The public must accept certain realities about AIDS, and one of the most important is simply that condoms save lives," says Homosexual Activist Harry Britt, a member of the San Francisco board of supervisors. The Roman Catholic archdiocese lodged the strongest complaint. "America is bound and determined to make sex as casual and unsupportive as shaking hands," protests Father Miles O'Brien Riley, spokesman...