Word: korzybski
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...development for the U.S. Navy. Bourland, who has a master's degree in business administration from Harvard, was also a student at the Institute of General Semantics in Lakeville, Conn., where he became an ardent disciple of the linguistic theories of the leading prophet of general semantics, Alfred Korzybski. In Korzyb-ski's view, the verb "to be" was a dangerous and frequently misused word that was responsible for much of mankind's semantic difficulties. Going the master one better, Bourland has led a one-man crusade for the adoption of "E-prime" -which is his name...
...Change. The semanticist's objection to the verb "to be" is based on certain philosophical convictions. One is a stern rejection of an axiom of classical logic, the principle of identity-that A is A, or a rose is a rose. In fact, argued Korzybski, the basic principle of life is not identity but, as the elliptical pre-Socratic philosopher Heraclitus put it, that all is change. Time and movement are inexorable, and in the fraction of a second that a rose is described it has already begun to alter...
...sign off with the word "Peace." He now raises his hand and says "Courage." He says he is ready to return to commercial TV, and his producing company intends to package at least two shows for next year. Meanwhile he has been reading the general semantics of Alfred Korzybski. He would like to do a series for NET on semantics in an effort to break down what he describes as artificial barriers to communication among specialists in various fields If he ever brings something like that on TV, he will be pulling a lot of eyes over...
Additions to the Coop's shelves will include works of Stuart Chase, Wendell Johnson, Hayakawa and Korzybski, chosen from a suggested list in "ETC.", a general semantics quarterly...
Most thought they had. Korzybski's Institute of General Semantics, founded in Chicago in 1938, now had connections with 15 universities, a mailing list of 10,000. But the egg-bald old Count himself seemed depressed at the thought of what still had to be accomplished. "We are all products of a civilization," he said, "which emphasizes always black or white, hot or cold, day or night. Always it is either-or, where more-or-less is a bette explanation of the facts." The semantic outlook was "frankly hopeless." The world was in such a state that even...