Word: knowingly
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...family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink interior design in my car." That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That's kind of cool." Well, it has nothing to do with the functionality of the car, but that's a rational argument he will make. The car company...
...golden rule should be to say, "Hey, I really want that bag, but I'm not going to buy it today, I'm going to wait one day and if I really love it so much I'll come back and buy it." Now we do know from our research studies that 60% of consumers will not buy the car or the bag the day after, simply because the dopamine is falling down to a level where you can't justify going back to the store...
...third element is pretty simple too. If you have a family, leave your kids at home when you shop. We know today that people spend 40% more in a supermarket when their kids are with them. The psychology is very interesting. When the recession is running at its peak, the last group in the world you as a parent want to penalize is the kids. You will say to yourself, "I'm in a recession right now, I can cope with it, that's fine, but my kids should never suffer for me." When you finally...
...very different environment from today's. Its key purpose was as much political as economic: to create a reunited Germany, with shared values, from the two states that were the legacy of World War II. But as stimulus plans take hold across the world, policymakers would like to know precisely what such largesse can buy. Because of the slump in world trade, and hence in demand for its exports, Germany itself is facing a tremendous slowdown. The government now predicts that its economy will contract by 6% this year, much more than the economies of the U.S. or Britain...
...show, but rather carried it on, each song a little scene in its own right, deepening the characters while advancing the plot. "I approach characters like an actor approaches them," says Sondheim. "With the risk of only slight exaggeration, by the time I have written a score I know the book better than the author does. I've examined every word, and why [a character] says...