Word: keys
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...actions and accomplishments, not our rhetoric - and certainly not our jewelry - that define us as patriots. The flag pin on your cover has been a lightning rod for controversy during the presidential campaign, but it is not a litmus test for patriotism. Francis Scott Key wrote of the Stars and Stripes waving "o'er the land of the free and the home of the brave," not o'er the Brooks Brothers lapel. Tracy Leverton, VIENNA...
...tapping into this market, it clearly pays to be sensitive to the social and cultural dynamics of the region. But ultimately the key, as with male clients, is to offer financially compelling products. When an investment firm recently asked Dashti how to market its services to women, the meeting was short: "Go back to the ABCs of business," she said. "If you have a good product, women will...
Positive thinking is key to Housing First, which since 2000 has been the main innovation in President Bush's fight against homelessness. Basically, the idea is to identify the big users of government shelters and services and show voters that you can slowly herd them into permanent housing. With its emphasis on tangible gains and more rigorous data, it might as well be called No Transient Left Behind. And it has proven hugely popular with local politicians, like San Francisco mayor Gavin Newsom, who can boast about their measurable, if small, progress...
...When I get to my apartment, I find Suman, the maid who does the cleaning in my building, waiting outside the door. The price of lentils, a key component of most Indian meals, has surged in the past few months. She hasn't been able to increase her rates yet, so she has had to take an additional cleaning job to make sure there is enough food at home. She will have to leave my apartment sooner every day; she hopes I will not dismiss her for this...
...Key to getting away with a getaway: politicians should appear slightly superior to their target voters, says Barker, but not remote or filthy rich. "You mustn't be too ordinary," he says. "Go to Southwold, but don't queue for fish and chips like everyone else. That cultivation of distance and similarity at the same time, that's the difficult trick." And above all, don't have too much fun. According to a recent survey for British tour operator Thomas Cook, two-thirds of Britons feel jealous about other people's holidays. Taking a break from politics is one thing...