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This time he asked 119 students to choose between only two cars, which were equally attractive. Both cars had pros and cons, but neither car was measurably better than the other; the key was the order in which students received the information. Students were again divided into three groups: the instant deciders, the conscious deliberators and the unconscious deliberators. These groups were then each subdivided into two groups. One received positive information about one car or the other first; one received the positive information last...

Author: /time Magazine | Title: Gut Decisions May Not Be Smart | 8/22/2008 | See Source »

...again in 2012. British Olympic officials had earlier targeted fourth place in the medals table when the games are held in London in four years time. Now, particularly in view of a promised increase to athletes' funding - already greatly improved over the past decade, and a key factor in British success in Beijing - the country is bound to expect an even higher finish at home in 2012. You can bet your house on that -if it's worth anything by then...

Author: /time Magazine | Title: Beijing Unstiffens Brits' Upper Lips | 8/22/2008 | See Source »

...Many observers believe a key long-term goal of the occupation has been to undermine the authority of the Georgian government - and President Saakashvili in particular. Attempts by Georgian security officials to assert authority over the Russian troops have been summarily dealt with. Earlier this week, about 20 Georgian security personnel attempted to stop a small Russian column from entering the port at Poti. The Russians handcuffed them and took them prisoner. When a Georgian police car tried to block a Russian tank from progressing down a country road west of the capital, the tank simply rolled over it (there...

Author: /time Magazine | Title: The Russians Are Coming...Or Going? | 8/22/2008 | See Source »

Obama's banners tout CHANGE WE CAN BELIEVE IN, and this slogan cuts to the heart of the task before him. The key word isn't change, despite what legions of commentators have been saying all year. The key is believe. With gas prices up and home prices down; with Washington impotent to tackle issues like health care, energy and Social Security; with politics mired in a fifty-fifty standoff between two unpopular parties - plenty of Americans are ready to try a new cure. But will they come to believe that this new doctor, this charismatic mystery, this puzzle...

Author: /time Magazine | Title: The Five Faces of Barack Obama | 8/21/2008 | See Source »

...key, though, is to time the gluing just right. There is a magic moment just before the glue dries when it's hard enough to stick, but still tacky enough to give. That's when players at the Games want to hit the tables. If they don't, it's pong-demonium. "One of our players melted down [in a previous competition] because the match in front of her was delayed," said Fox, "so she thought her glue was losing its effect." Table tennis can be so stressful...

Author: /time Magazine | Title: The Sticky Business of Table Tennis | 8/21/2008 | See Source »

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