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IN THE ARENA: Joe Klein on how Bush and Kerry promise the voters everything and demand nothing of them 25

Author: /time Magazine | Title: Table of Contents: Oct. 18, 2004 | 10/18/2004 | See Source »

Crunch Time Jostling for every last vote, Bush and Kerry are stumping, spinning and trying to fire up their bases in a final blitz before Election Day 26

Author: /time Magazine | Title: Table of Contents: Oct. 18, 2004 | 10/18/2004 | See Source »

The more data the parties have, and the more ways they search, collate, cross-reference and puree them, using data-mining kung fu perfected by generations of direct marketers, the more precisely they can tailor their pitches to individual voters. Undecided black housewives under 35 will get very different phone...

Author: /time Magazine | Title: Campaign '04: Technology: What Your Party Knows About You | 10/18/2004 | See Source »

This story line is not farfetched. When the nation goes to the polls Nov. 2, Coloradans will also vote on Amendment 36. As of today, Colorado, like 47 other states and the District of Columbia, awards electoral votes on a winner-take-all basis. (Nebraska and Maine give two votes...

Author: /time Magazine | Title: Campaign '04: The Florida of 2004? | 10/18/2004 | See Source »

"This initiative is being financed by Californians who want to try it in Colorado instead of their own backyard," says Katy Atkinson, a Denver political consultant who heads Coloradans Against a Really Stupid Idea. Atkinson and other opponents of 36, including Republican Governor Bill Owens, accuse Democrats of trying to...

Author: /time Magazine | Title: Campaign '04: The Florida of 2004? | 10/18/2004 | See Source »

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