Word: kerrye
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In that spirit—and without any earthly idea who will win the election—our time is probably best spent looking past the next four days, and on to the next four years. Despite the inevitable media group-think that will deify the victor’s...
1. Defend thyself. Despite the conventional wisdom that Democrats have finally learned to respond to the opposition—and despite specific promises from the candidate—for much of the spring and summer, John Kerry failed to rebut the Republican attacks that everyone knew were coming. Rather than...
3. Set the agenda, stupid. Mike Murphy—the Republican strategist who ran John McCain’s 2000 presidential campaign—is famous for once advising a client to “make a charge and let the other guy spend a million dollars explaining it.?...
4. Give the voters a cookie. Another Murphyism. People should know what they would get from the candidates if they are elected. Beyond “steely, aggressive resolve in the war on terror,” voters have no idea what they will receive from President Bush except more...
5. The appearance of consistency matters. Kerry’s biggest Iraq problem wasn’t saying “I actually did vote for the $87 billion before I voted against it,” it was voting against the $87 billion at all—despite legitimate...