Word: kerrye
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During the practice for the second debate, Bush aides showed the President tapes of his performance to punctuate the power of his peevishness. They also worked on parrying Kerry's thrusts. "You can't respond to each attack or you'd look defensive, so we worked on picking one, refuting...
KERRY
When it came to his closing argument, John Kerry wasn't about to trust anyone's instincts but his own. Ten days before the election, Lockhart and pollster Stan Greenberg started circulating a battle plan among Kerry's top advisers that called for an abrupt pivot in tone and message...
All of which sounded nice--except that Kerry didn't buy any of it. When he saw the gauzy stump speech his staff had produced from the memo, Kerry told the advisers aboard his plane--Shrum, Sasso, Cutter and McCurry--that the last thing he could afford now was to...
Kerry sent the speech back to be overhauled. He wanted a guided missile, not a softball. On Oct. 25, Lockhart and Greenberg described the final march in a memo titled "THE FINAL PHASE Take Three." Kerry would keep making the campaign about Bush's failings --how he had made "catastrophic...