Word: kemsley
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...Britain's tabloid warfare, Lord Kemsley's prim Daily Graphic (circ. 753,537) is no match for the racy, zestful Daily Mirror (circ. 4,432,700), largest daily newspaper in the world. While the Graphic carefully minds its manners, the Mirror minds its readers with eye-catching cheesecake and lurid tabloid writing. Fleet Streeters even recall that the Graphic once cropped a picture to show only the head of a bull because Lady Kemsley protested that the entire photo would offend Graphic readers...
...result of its dullness, the Graphic's earnings have dropped sharply and Fleet Street buzzed with rumors that it was about to fold. Last week, in time's nick, the Graphic was saved. Publisher Kemsley sold it to Lord Rothermere, owner of the Daily Mail, Evening News and Sunday Dispatch. "It's been the quickest deal I've ever known," said one Rothermere executive. "And the best-kept secret," Fleet Streeters hastened...
When they bought the Telegraph in 1928. the Daily Mail's Lord Rothermere (brother of the titanic Northcliffe but no journalist himself) got worried. He poured millions into founding and promoting new provincial papers to fight Camrose and Kemsley. Camrose, whose formula for journalistic success is to "spend money and spend it boldly," opened his purse also. Finally, when a truce was declared, Camrose and his brother were...
Split Up. In 1937, the brothers split their holdings: Camrose took the magazines and the Telegraph, Kemsley held on to all the other 31 newspapers. Kemsley's dailies, with a circulation of 3.300,000, still account for almost half Britain's total provincial readership, while his Sunday Times, famed for its cultural sections, and his Daily Graphic, appealing to vulgar or common-man tastes, give him a circulation of 1,300,000 in London...
...Kemsley's holdings have been a target for criticism, and once were in the forefront of a Royal Commission investigation. For that reason, in recent years the brothers have been chary of expanding in the newspaper field. Both apparently feel that their newspaper holdings are big enough...