Word: kellers
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Dates: during 2000-2009
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...campaign to raise $82.5 million—over $575 million today—by Commencement Day of 1959. The drive would be the largest in the history of American higher education, and would mark the first modern fundraising campaign undertaken by a university, according to historian of Harvard Morton Keller. Investment banker Alexander M. White ‘25, a partner in the New York based White, Weld & Company firm, was named general chairman of the program by Pusey in 1956. Working with him would be Thomas S. Lamont ‘21 of J.P. Morgan & Company and David Rockefeller...
Word of mouth has been around for ages--"Try the apple," said Eve--and it continues to prove resilient. Even in the era of MySpace, some 90% of word of mouth still happens off-line, according to research by both P&G and the consultancy Keller Fay Group. Breaking it down, Keller Fay found that 18% of word-of-mouth marketing took place on the phone, and 72% face to face, despite the ubiquity of electronic communication. Or perhaps because of it. Inundated by marketing messages, says Tremor CEO Steve Knox, "consumers have gone back to their most trusted source...
Still, I wanted to see how Café 150's founding chef, Nate Keller, managed to serve more than 400 purely local meals a day. Most chefs simply place orders with suppliers. Good cooks understand that quality and origin are related because of the toll extracted by transportation, but in the end, if Emeril Lagasse wants to serve wild salmon one night, he can just order it from Alaska. Keller, who recently became the chef at another Google restaurant, couldn't do that. Although just a freckly 30-year-old, he had to plan his menus the way preindustrial cooks...
...them know so they can change." Café 150, which opened a year ago, can serve no shrimp or scallops, since they can't be found in the area, and tuna was available only from August through October, when currents brought bluefins into the radius. The day I visited, Keller hadn't learned what vegetable he would be serving until the night before. (He got baby red chard...
Café 150 has access to local beef from Bassian Farms in San Jose, Calif., but the restaurant can't obtain everything it needs from the valley. Take salt. "There are salt flats a quarter-mile that way," said Keller, pointing to the horizon, "but they're for industrial purposes." So he buys salt "off the truck," from a food-service deliverer...