Word: kaplan
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Just as the starchy, bow-tied, dress-for-success suit is an artifact of an earlier age, The Power of Nice argues that the bossy broad that early self-help authors championed is outdated. Nice is the new mean, insist co-authors Linda Kaplan Thaler and Robin Koval. They bravely--and persuasively--endorse a more traditional feminine style. Says Koval: "The business world has developed in a male culture, where the worst thing that a man could say to another man is, 'You're a wimp. You're not tough enough.' As women came into business, a lot of them...
...these nice ladies? They're the powers behind the Kaplan Thaler Group, a hot New York City ad agency that had $900 million in billings last year. The duo created the iconic AFLAC duck, and clients include Procter & Gamble, Continental Airlines, Pfizer, Revlon and Office Depot. Thaler and Koval attribute their success in part to practicing what they preach in their 195-employee office. (Of course, having terrific creative work helps too.) At Kaplan Thaler, everyone gets a callback, and every résumé gets answered. "We may not have a job for somebody," says Thaler, "but everybody deserves the respect...
...director of pre-law programs at Kaplan Test Prep and Admissions, Steven Marietti, said that the comparative reading section is a “fairly significant change...
...private consultants fit into all this? As many as 1 in 5 applicants to private four-year colleges get some kind of independent coaching, which can range in price from $469 for Kaplan's three-hour consultation by webcam to $36,000 for four years of hand holding offered by superconsultant Michele Hernandez. Although consultants are easy to caricature for sanding down and varnishing a nice, raw kid, admissions officers insist that they can see past the polishing to the real human being beneath. How useful counselors are may depend as much on the attitude of the client...
Veteran journalist and editor Peter W. Kaplan ’76, the editor of The Observer since 1994, has been searching for someone to buy the newspaper from Carter since at least early this year. Carter had reportedly tired of underwriting the newspaper’s consistent...