Word: juventus
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...Vitale started his Kappa athletic-wear line of products and began sponsoring Juventus, Turin's internationally known professional soccer team. It was the first Italian soccer team to have a commercial sponsor. The Kappa name became so widely known through the Turin team that Vitale was soon able to sell licenses to produce the clothing outside Italy. The athletic events he sponsors now include marathons in London, Paris and Athens, as well as in New York City. In addition, such track stars as Edwin Moses and Sydney Maree run in Kappa clothing and appear in the firm...
This week the toes that bind the Continent belong to the aggressive voetbailers of Amsterdam's Ajax club and to the graceful giocatori di calcio of Turin's Juventus team. When they meet on traditionally neutral territory in Belgrade's Crvena Zvezda (red star) stadium, it will be a classic confrontation of styles. Ajax, shooting for a third successive cup victory, epitomizes a relentless, free-flowing new style of "total football." Attackers defend and defenders attack interchangeably. Juventus, winner of 15 national titles and known as the "grand old lady" of Italian soccer, represents the conservative, traditional...
...Italy a few years ago, one referee had his ear bitten off. In France, all stadiums have been forced to erect 7-ft.-high iron fences to keep irate fans off the field. In Britain, police patrol special football trains to curb fights. Last week in Rome, after Juventus won the national league title by beating Roma, the Juventus players had to drive through a gauntlet of angry Roma supporters who pummeled their cars with sticks and boots...
...anywhere in the soccer world. His income from salary, bonuses and extras will come to about $40,000 this year. He can have more, any time he wants it. Last year Milan's Internazionale offered him a $60,000 bonus to sign a contract, and another Italian team. Juventus. was willing to go as high as $300,000. Spain's Real Madrid told Pelé to set his own price. Pelé turned them all down...
...composition of his own, at the Milan Conservatory-at the age of twelve. Six years later, La Scala produced his first opera, Il Macigno. When Toscanini brought the La Scala orchestra to the U.S. on tour in 1920-1, he played De Sabata's symphonic poem Juventus on every program. Now better known as conductor than composer, De Sabata insists with a smile that his is "a beastly profession." He swears he would rather have his two children, Elios, 17, and Eliana, 13, be "thieves or murderers than musicians...