Word: jumbotrons
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Even if a building is not sliced and shredded at the design stage, there is another way in which the box is being overwhelmed. The standard office tower can be covered these days with electronic signage, huge liquid-crystal display screens, Jumbotron TVs and zip strips of news and stock quotes. Modernism forbade the use of carvings and other decorative attachments on building surfaces. That created something like an optical vacuum that advertising is finally moving to fill. In such places as New York City's Times Square, billboards and electric signage are becoming the ornamentation of the information...
...synergistic bliss of the globalized economy, stadiums and arenas will simply turn into malls and food courts. The live event--the game itself--will become, at best, a point-of-purchase display. Already, most people attending a basketball game rarely glance at the live action. They watch the Jumbotron screens cantilevered above the court or the monitors mounted in the arena's various saloons and emporiums...
...Jumbotron...
...Jumbotron...
...Boston faithful were going nuts. All of the fans, including my girlfriend and I, were on their feet cheering at "Garden Level," according to the Jumbotron...