Word: journalizer
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Good news for Patrick Stewart: television commercials with celebrity voice-overs are most effective when people recognize the voice--but can't quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings...
Gade University Professor of Mathematics Barry Mazur, a friend of the late Mac Lane, recalled that the paper had at first been rejected from a lower-caliber mathematical journal because the editor thought that it was “more devoid of content” than any other he had read...
After a recent ten-year hiatus, Laursen helped re-launch and edit the journal, which came out again last December...
Before the club’s weekly meeting last Thursday, Laursen pulled old volumes of their journal off a bookshelf...
...club has published dozens of issues of the “Harvard Mountaineering” journal since 1927, which contain accounts and pictures from various trips the club has taken to locations like the Canadian Rocky Mountains, Alaska, and the Himalayas...