Word: jeno
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...powers of total recall as a child in his native Budapest. Father was a dentist who was determined that his son should be a great violinist. So while he drilled away on patients' teeth in the front room, he kept an ear cocked to be sure that young Jeno (Hungarian for Eugene) was grinding away on his violin in the rear. "I hit on the idea of memorizing the music," explains Ormandy, "so that I could read novels as I practiced. It came easy and has been ever since...
Such purposeful foolery, cooked up by Freberg in cooperation with the Manhattan ad agency he whimsically refers to as Batten, Barton, Durstine & Yangpoo, have helped make a flamboyant. 43-year-old businessman named Jeno Paulucci (pronounced Puh-loo-chee) the nation's most successful manufacturer of Chinese food. Barely 15 years old, Paulucci's Duluth-based Chun King Corp. now rings up more than half of all U.S. sales of packaged Chinese food. Chun King's gross climbed 15% to $30 million last year, and Paulucci-who owns the whole company-expects a still fatter gain this...
...Good Earth. Puckish, pint-sized (5 ft. 5 in.) Jeno Paulucci, an Italian immigrant's son from the Minnesota iron range, started in the food business helping his mother sell home-canned pasta in her living room, later worked as a sidewalk vegetable barker and roaming grocery salesman. Just after World War II, he bought a Chinese food cannery in Duluth, and in 1947 began to turn out a spicy chow mein derived from recipes that he whipped up himself on his mother's stove. "It's not so bland as Chinese chow mein." he explains...
Slippery Sauce. Oddly enough, the only time Paulucci ran into trouble was in selling Italian food. Four years ago, he decided to market his mother's version of tomato sauce and other Italian delicacies under the trade name Jeno, and put on a noisy sales campaign with company executives dashing around garbed in the Jeno symbol, a wide Italian hat. "Trouble was," says Paulucci. "we were selling a symbol, not a product. It was an utter failure." He lost $200,000, now sells only spaghetti sauce and pizza...
...ritual of Poland, the first rising star of Christmas Eve is greeted with the glad kolenda (carol) Wsrod Nocnej Ciszy (In the Stillness of the Night). Then the family hastens to table and partakes of the great Christmas wafer, symbol of brotherly love and forgiveness. Another kolenda, Bracia, Patrzcie Jeno (Brothers, Look Ahead), asks a blessing on this rite (and on a plow concealed under the table, so that the land, too, may be blessed). At pasterka, or midnight mass, the swelling Gdy się Chrystus Rodzi (When Christ the Lord is Born) is sung, and the carolers take...