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...burger brouhaha started in March, when Jason Hallman, 15, of Bessemer, Ala., became the first person in his state to spot Herb in a Burger King store. The bespectacled actor was on a nationwide tour of Burger King outlets as part of a $40 million promotional campaign. The young man thought he had won a $5,000 prize, but Burger King, upon learning his age, denied him the jackpot and gave it to his friend David Brown, 16, who was with Jason that day. Reason: the rules of the contest, posted in all Burger King stores, said that winners...

Author: /time Magazine | Title: Promotions: Herb Is a Grinch | 5/12/1986 | See Source »

Instead of quietly dropping the matter, Jason's parents decided to complain to their state senator Mac Parsons. After investigating the dispute, the Alabama senate concluded that Burger King had never made the rules of the game clear in its advertising campaign. The lawmakers threatened to "invoke remedial legislation" if the company failed "to rectify the consumer fraud it has perpetrated." Said Senator Parsons: "I feel what Burger King did was as bad as what the Grinch did when he stole Christmas...

Author: /time Magazine | Title: Promotions: Herb Is a Grinch | 5/12/1986 | See Source »

Other students suggested moderation, suggestingthat COCA allow intellectualism to prevail overemotionalism. "I have a sense of moral andintellectual superiority over this guy and I don'tsee how [being emotional] about this issue couldhelp us," said Jason Ravitz...

Author: By Jeffrey S. Nordhaus, | Title: Security Tight for Talk By Controversial Contra | 5/7/1986 | See Source »

...maple syrup all over the breakfast table, Mom yells convincingly but makes no move toward the table. Is there a mother on earth who would not be there with a sponge in two seconds flat? Of course, the gooey mess must stay in place so 16-year-old David (Jason Bateman) can sit in it, so Mom will have to clean his pants later on, so she will find a note in the pocket written by his new 24-year-old girlfriend, so they can have a fight over his dating an "older woman" and provide a reason...

Author: /time Magazine | Title: Video: Sitting in the Maple Syrup | 3/31/1986 | See Source »

...exception to this lack of character development is Jason's wife. Eliza Gleason does change the personality of her character from a romantic youth to a somewhat independent and mature woman. Her manner becomes more forceful when she leaves Jason towards the middle of the play...

Author: By Matthew H. Joseph, | Title: Plays Within Plays | 3/15/1986 | See Source »

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