Word: jargon
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Dates: during 1980-1989
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...they come: surprising new writers who have shattered the deadening conventions of the past. They have recoiled from the novel, viewing it as prefabricated Stalinist architecture. The genre of choice is the short story or novella. Many writers have managed gradually to escape from Socialist Realism, with its obligatory jargon and hortatory themes, traveling a world away -back to 19th century realism. Even Boris Pasternak and Alexander Solzhenitsyn, the two major Russian writers to produce big novels, did so in the classical manner...
...been argued that teaching needs to be more professional. But in some ways it is too professional now-too encrusted with useless requirements and too tangled in its own obscure professional jargon. The impenetrable language of educators has evolved into what Koerner calls "an artificial drive to create a profession." But it is more damaging to the country than the jargon of law, say, or even government, because it sabotages the use of clear writing and clear thinking by tens of thousands of teachers, and through them, hundreds of thousands of students...
During the 1960s and '70s the most creative and persuasive advertising poured Dout of the small, freewheeling agencies known as ad boutiques, like Carl Ally or Delia Femina, Travisano & Partners. Gucci-shod zanies in tinted glasses and with-it jargon dreamed up "the white wine that goes with any dish" for Blue Nun and Braniff's pastel-colored jets and Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever...
This spring the ACSR chose to energize the legalistic and noncommittal jargon of the Corporation's case-by-case review policy by chiding companies that fail to operate in the interests of South African Blacks. Marking this new commitment, it changed a decision of a year ago and supported a resolution requiring Caterpillar Tractor to investigate the transfer of machinery from the private to the military sectors in South Africa. The Corporation, noting the sudden change of the ACSR, abstained on the resolution and said it would not reconsider the vote until the ACSR accounted for its new conviction. Detlev...
Grant's counseling is couched in the familiar jargon of pop psych: "I try to help people get in touch with their own resources and use them wisely ... This is the process of self-actualization." She is also prone to fortune-cookie formulations: "Life is not a dress rehearsal. Make use of every...