Word: jacksonism
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...wasn't above urging the crowd in Wichita to preorder the new Left Behind book on the Internet "'cause I'm not sure you'll get it if you don't." But he doesn't beg like a cheap televangelist. Nor does he bluster like Jerry Falwell or Jesse Jackson. If he's having an argument--something that happens a lot when you fight for a single political and religious viewpoint all your life--LaHaye doesn't get louder; he gets softer. He leans back and takes a full minute to consider your point...
...eager to peddle their wares to such receptive audiences. Some firms, including Citigroup, Intuit and Freddie Mac, have signed on to work with One Thousand Churches. But others like Merrill Lynch--which quietly donated $30,000 to the program last month--seem hesitant to publicly affiliate themselves with Jackson's financial ministry...
Some ministers are equally cautious, remembering too well characters like the Reverend Ike, a notorious 1970s televangelist who espoused his unique brand of prosperity theology from a mink-lined Rolls-Royce. But Jackson's pitch is nothing like Ike's. "These are not get-rich-quick schemes," Jackson says. "This is about learning to own your own home and to plan for your child's college education." Jackson readily admits, though, that he's targeting a potentially lucrative group: "A thousand churches is a substantial niche market...
...banding together, congregations are trying to leverage the same consumer power they wielded in fighting for jobs and rights in the 1960s--but this time to gain better access to financial services and end what Jackson refers to, with typical flourish, as "economic apartheid." No boycotts are being threatened this time around. Instead, Jackson is uniting an underserved market with customer-hungry companies. New York Stock Exchange (N.Y.S.E.) chairman Dick Grasso agrees: "It's an absolutely perfect alignment...
...Jackson's economic-literacy program dovetails with corporate growth strategies in part by trumpeting the economic value of faith. "Church members tend to be more stable people," he says. "They tend to subject themselves more to instruction. They're joiners." It's unlikely Jackson or his group will make any money from this venture, other than through donations from participating companies. Still, many ministers are so fearful of compromising their integrity that the program prohibits pitching any particular financial services during its seminars...