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...from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away $20 million, what's another $3 million to build more excitement for your project and, hopefully, sales of your soda? (See the top 10 best business deals...
...sons and daughters. I feel a very personal sense of responsibility for each and every one of them," he said. "And one of the reasons I've stayed on is that I worry that whoever comes next won't care as deeply, won't do the MRAPs, isn't willing to spend $30 billion to save our kids' lives and limbs. And that is very emotional...
...European economies aren't as big as the U.S., so the debt involved isn't as much, but when levels get too high and financing them just isn't possible anymore, the entire thing will come falling down," says Eric Grémont, co-founder of the Paris-based Politico-Economic Observatory of Capitalistic Structures. To avoid this, he and Touati both say that states must freeze their spending at current levels to speed up a return to economic growth. But when that happens, they add, governments must also start slashing budgets, reducing expensive state services and cutting jobs...
...than 2°C this century, the carbon-emissions cuts they've promised are not nearly steep enough to achieve that goal. And while tens of billions of dollars have been pledged to help developing nations cut carbon and adapt to climate change, the mechanism for delivering that money isn't clear...
While climate legislation isn't dead by any means - it still has powerful supporters on Capitol Hill, including Republican Senator Lindsey Graham - it faces an uphill battle in an election year. As a defense of last resort, the Environmental Protection Agency has the authority to regulate carbon emissions directly, but that logistically sticky tack is one Obama has repeatedly said he'd rather not use. "There's increasing concern that if we don't get it together in the U.S., we will lose the clean-energy markets and jobs and growth that come with [a carbon cap]," says David Doniger...