Word: iras
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Life Begins at 8:40 (words & music by Ira Gershwin, E. Y. Harburg & Harold Arlen; Shuberts, producers). Until recently a look at the program was unnecessary to identify Shubert revues. Their hallmark was stage furnishings which suggested nothing so much as Eighth Avenue second-hand shops. The height of scenic imagination was usually a gauze drop behind which tottered in semidarkness a troupe of half-naked show girls. The decor of Life Begins at 8:40, turned out by the youngest and best man in the business, is no more like that of typical Shubert offerings than chicken salad...
Corsets: Old Style. The Florodora girls were but babies when the U. S. corset industry began. For practical purposes the date is 1874. That year two specialists in women's diseases, the Brothers Ira DeVer and Lucien C. Warner, rented a wooden house in Cortland, N. Y., hired some girls to make "health"' corsets. Two years later they opened a factory in Bridgeport. By 1880 their corset business was so prosperous that they quit the medical profession, moved to Bridgeport...
...Always" is typical of the simplicity Berlin works for, unless he happens to be writing a variety piece for a show. Sophisticates may prefer the rhythmic tricks of George Gershwin, the tongue-twisting verses of Gershwin's Brother Ira. But running his own publishing house for 15 years has taught Berlin that people buy music they can play and sing. Irving Berlin is the very active head of Irving Berlin Inc. He may work all night in his East End Avenue apartment. (Lately he has been busy on the broadcasts, planning a revue for next autumn.) He may occasionally...
...Ira R. Glover, of Littleton, West Virginia. A.B. (Salem College) 1927; A.M. (West Va. Univ.) 1932; Principal, High and Grade Schools, Littleton, W. Va. Frederick H. McKelvey, of Charleston, Ill. A.B. (Univ. of Ill.), 1930. Principal, Junior High School, Charleston, Ill. Albert W. Purvis, of Truno, Nova Scotia. A.B., (Univ. of New Brunswick) 1931. Instructor, Provincial Normal College, Truro...
...twisted caption. TIME accepts rebuke. But Reader Thomas guesses wrong. The three in the picture were (right to left): Sidney Blackmer, Actress Claudia Dell and one Ira...