Word: instead
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2000
Sort By: most recent first
(reverse)
...Jager knows that in the new economy, P&G has to move faster. The hard-charging Dutchman, who started the job a year ago, has unleashed a plan to get ideas from lab to market in two years instead of the typical five to 10. He's also trying to jazz up the staid P&G ads of the past, which scientifically compared the benefits of Pampers or Bounty with those of Brand X. Jager wants what he calls a softer, more "right-brain selling approach...
...that gives parents new hope. Researchers at the University of Massachusetts studied teens over a period of five years as the state tested a new, edgy antismoking media blitz. The ads were designed not to educate teens about the health risks of smoking (they already know about that) but instead to show them that there is another group of powerful adults, in addition to their parents and teachers, that is trying to tell teens what to think about tobacco. These ads give kids a look at the cynical manipulation behind the targeting of teens by tobacco-marketing campaigns. Kids...
Much that seemed off-putting about Beowulf to modern readers becomes, in Heaney's retelling, eerily intriguing instead. Yes, the Scandinavian hero kills three monsters: a scaly maneater called Grendel (Beowulf rips off the creature's right arm at the shoulder); Grendel's aggrieved mother; and, 50 years later, a fire-breathing dragon that mortally wounds Beowulf before expiring. But these bloody deeds actually occupy fairly few of the epic's 3,182 lines. The Beowulf poet, who is recounting legends that were passed down orally from several centuries earlier, is interested less in violence, which appears to be inescapable...
TIME is to be commended for having the fortitude to paint a true picture of Lloyd's, warts and all. As you noted in your report, I am one of the unwitting Names who believed that the Lloyd's mystique was fact instead of fiction. Now that your article has been published, all the king's horses and all the king's men cannot put the myth of Lloyd's of London back together again. ELIZABETH BENCSICS Rio Rancho...
...that they have earned their own label: mompreneurs. "Moms are noticing needs in the marketplace that their parenthood gives them the vision to see," says Ellen Parlapiano, co-author of Mompreneurs: A Mother's Practical Step-by-Step Guide to Work-at-Home Success. "They're filling those niches instead of waiting for someone else...