Word: ingoing
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...endorse-everything from Pioneer key rings to Man-Tan and Lord West tuxedos. Only a few went away disappointed. Among them: a vacuum cleaner manufacturer who wanted the champ to lie down on a rug in the ad, and a group of prosperous salami makers who wanted Ingo to pose beside a pile of salami (Ingo agreed to do it, but not for hay: he asked...
Thus, many an advertiser took it on the chin in last week's fight. Schick razors, which had hired Ingo for a $2,000,000 campaign introducing their new "golden Swedish steel" razor blades, had to yank him from a whole series of ads, and use other athletes who may not be so Swedish as Schick's golden blades, but are still out front...
Only a week before the fight Ingo passed the white-glove test for Vitalis. Jayson shirts is perhaps the advertiser caught with its chin farthest out: market-bound beyond recall, complete with ads and collar labels, is an "Ingemar Johansson Shirt," due to go on sale in stores Aug. 25. Quipped General Sales Manager Paul Groetzinger: "I wore a black armband when I went to the office last Tues day." But, in the best tradition, he is counting heavily on a rematch: "I still think he's a hell of an asset...
...gallery girls: "They belong to women who are sloe-eyed to the soul." For years, most Swedes have believed that Heavyweight Boxing King Ingemar Johansson, 27, and pretty Birgit Lundgren, 23, were much too friendly ever to get serious about each other. But in Stockholm last week, "Ingo" surprised nearly everybody by slipping a plain gold engagement ring on Birgit's finger. Recently back from Egypt, he was asked how much Birgit would fetch on the bride market there. Replied he: "A thousand pounds and 100 camels...
...Hollywood Johansson has completed another acting chore in Columbia's All the Young Men. He plays a Swede who joins the U.S. Marines to get his citizenship and is shipped to Korea. So excited is Columbia Bigwig Sam Briskin that he hopes to cast Ingo in a western...