Word: indianizing
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...revolve around dozens of highly choreographed dance ensembles, dazzling costumes and a simple plot culminating in a happy ending. Nair’s film, though fictional, tells an eminently believable story. But the movie was never created for a Western audience or with the view of changing perceptions of Indian culture, she says...
...Parents [who emigrated from India] have come here and said thank you for making Indian culture something that my kids love,” Nair says. “They say, ‘you have made it not just like homework but like something they really enjoy...
...past, Nair has resolutely refused suggestions that she plays the role of cultural ambassador, but she now expresses a sense of responsibility to her Indian audience...
Education is proving a key tool in grooming the second generation of Indian hoteliers. Unlike, say, the construction business, hospitality is an immigrant-heavy industry with a ready infrastructure of formal training. Over the past five years or so, as a new generation has come of age, students of Indian background have flooded hotel schools like the one at Cornell University. There they learn how to broker acquisitions, arrange complicated financing, set up room-booking technology and modernize marketing. Many take internships and first jobs in related fields like real estate or investment banking. The training helps "prepare them...
...generation of Indian-American hotel owners is also learning, sometimes the hard way, how to play politics. After Sept. 11, ethnic-Indian proprietors suffered a wave of xenophobia, exhibited by signs outside competing hotels that claimed AMERICAN OWNED AND OPERATED. The bias cut into bookings, hurting business in an already devastating climate for travel. Yet while major hotel corporations lobbied for and received relief from Washington, the Asian American Hotel Owners Association had no presence or influence there to follow suit. "We learned from that," says Naresh (Nash) Patel, 38, current chairman of the association and a second-generation hotel...