Word: indianizing
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...Bend It Like Beckham, Chadha presented an Indian story in a Western setting with a strongly traditional Western style. This time out, she proves her directorial versatility by offering up a classic tale from Western culture, but tinting it with a distinctly Eastern lens. As the title suggests, the movie is an adaptation of the Jane Austen classic Pride and Prejudice, but instead of taking place in the pastoral setting of 18th century England, the camera takes us through modern-day India, London, Los Angeles, and back again with the fantastical themes of Bollywood following throughout...
...story centers on the tempestuous love/hate relationship between American Will Darcy and Indian Lalita Bakshi. He is the son of a wealthy hotel family; she is an independent and headstrong daughter of a mother eager to marry her and her three sisters off to well-established young bachelors. The pair meets in Amritsar, India at the wedding of a mutual acquaintance and sparks immediately fly. The storyline should come as no surprise to anyone familiar with Jane Austen, or any standard boy-meets-girl Hollywood romance, really; what makes this film so enjoyable is its marriage of Eastern style...
This marriage of style and content is aided immeasurably by the casting of this film. Aishwarya Rai, known in the world of Indian cinema as the Queen of Bollywood, plays Lalita, imbuing her character with the perfect self-conscious and defensive quality of someone being put up on display. Conversely, Martin Henderson, who plays Will Darcy, looks startlingly like Christian Bale’s Patrick Bateman from American Psycho, giving the character just the right sense of a healthy, wealthy, pampered and somewhat wooden American playboy...
Coming in the wake of other “intro to new ethnicities” films such as My Big Fat Greek Wedding and Chadha’s own Bend it Like Beckham, Bride distinguishes itself by introducing its viewers to Indian culture through both content and style. By employing the understated romance, unconvincing fight scenes and, of course, the ridiculous song-and-dance sequences of a Bollywood musical, Chadha introduces her viewers to both the Indian way of life and the Indian way of cinema. Essentially, Gurinder Chadha has had her cake and eaten it too; she has treated...
Diana L. Eck, professor of comparative religion and Indian studies and director of the Pluralism Project, voiced her enthusiasm for building deeper understandings of each other across faiths and celebrating the “dignity of difference” in a world where religion has become a divisive issue...