Word: india
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Dates: during 2000-2009
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...Given the real author's prolific output, the premise hardly seems plausible. As the story line plods through various seedy revelations about India, what really brings it to life are various musings about travel writing that only Theroux - not his stumbling altar-ego, Delfont - could have come up with. "I would never have lived in this wandering way," the author confesses, "if the pleasures had not outweighed the difficulties ... I hadn't chosen my life out of a desire to confront danger but rather because I was lazy and evasive, ducking out or moving on whenever I felt like...
...their products into Indian glasses. Brewers have used joint ventures, dedicated local breweries and local contract farmers to expand distribution and lower their costs. SAB Miller, for example, contracts 10,000 farmers in the northern Indian state of Rajasthan to grow barley for all the beer they sell in India - including Foster's, which is branded as Australian but brewed in India. The company has been operating in India since 2000, and last year made a profit of about $7.5 million on $230 million in revenue - enough to convince it to invest $500 million more in India over the next...
...Wine consumption, meanwhile, is growing much faster than spirits or beer in India, but from a much smaller base. Only about 700,000 cases were sold last year, about 2% of the total alcohol market, but it has benefited hugely from the growth of the middle class, particularly women, for whom drinking wine is a mark of urban sophistication. The wine market has grown from virtually zero 10 years ago to $253 million last year, and it is expected to more than double to $630 million by 2013. "There's a complete turnaround," says Gianander Dua, an importer based...
...course, the risks of betting on the next big thing are well known to drinks companies. The Chinese market for wine, for example, has failed to live up to its hype. Spurrier says India is different: the high taxes and complex regulations make doing business difficult, but getting into the market is much easier. "The lights in India are on green," he says. And there is a certain camaraderie between domestic and imported wine producers in India, who face the same challenge of getting Indians in the habit of the grape. At events like the one in Mumbai, they came...
...Read "India's New Wines...