Word: indexable
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Most investors would be better off in no-load index funds, which charge no sales commission and cut the costs of investing to the bone. But if you work with a broker for investing guidance, as millions do, you can't expect her to work for free, so a no-load index fund won't be on the menu. Unfortunately, with many brokers, the menu is dominated by that funky alphabet soup. A shares carry a sales charge, typically 4.5% to 5.75%, that you pay your broker when you buy. B shares charge nothing when you buy but nick...
...earth are you to read these tea leaves? You can find other information sources, Mitchell suggests. Each month the Conference Board www.conference-board.org publishes an index of 10 leading economic indicators, including new consumer-goods orders and manufacturing hours worked. (The index rose a sharp 1% in May after a slight gain in April.) On the job front, check out hiring firm Manpower manpower.com) whose quarterly surveys ask employers whether they're planning to expand or shrink their staff. (The June release reported the weakest quarter in 12 years.) Or you may decide that daily ignorance is bliss. Says financial adviser...
Fortunately for her company, Tokyo-based Index Corp., she has not completely abandoned her female intuition. Five years ago, Index was struggling; the website-design firm's founders were dipping into their personal savings just to make the payroll. Index thought salvation might be found in a different line of work--collaborating with cellular giant NTT DoCoMo, which was developing Internet-enabled mobile phones and needed partners to provide new content and services. Ogawa, 37 and single, focused on the one subject she knew mattered most to the young women who were--and still are--Japan's heaviest cell-phone...
...Ogawa, Index's president, created the God of Love, the mobile-data equivalent of a women's magazine--an ever mutating mix of horoscopes, advice columns and multiple-choice interactive questionnaires aimed at unlocking your "Love Style" or "Tendency to Cheat." Launched in February 1999, the God of Love started slowly but grew to be a smash hit, now attracting more than 350,000 subscribers at $1.45 per month. Index provides a wide range of cell-phone-delivered content to some 7 million users. The company made profits last year of $9 million on revenues of $85 million...
...development? "I always ask myself if I would use it." New projects include online perfume stores and a home-security system that automatically calls an owner's cell phone in case of a fire or break-in. "Everything is changing so fast," she says. "We have no idea what Index will be selling three years from now." Something for the ladies, certainly. --By Jim Frederick. Reported by Hanna Kite/Tokyo