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Beggars & Admen. Leuenroth learned advertising from his father, Eugenio, who opened an agency 52 years ago when, he says, businessmen commonly hung out such signs as: "Beggars and advertising men seen only on Wednesday." Eugenio Leuenroth's first "campaign" was a three-inch newspaper display for SKF ball bearings, but by 1923 he had signed some overseas giants, including Ford. Cicero joined the business after graduating from Columbia University ('25), now runs it with the advisory help of his 80-year-old father, who still visits the office daily. With business bustling, Cicero has branched into philanthropy, recently...
Despite the delay in Miss Blatt's certification as the Democratic candidate, the campaign began early and furiously, and both Scott and Blatt have been wiping mud from their eyes for weeks. By Tuesday they will each have covered virtually every inch of the state several times over, and will have participated in several impromptu "debates...
1/20,000th of an Inch. Silicone rubber is one of the most permeable substances (60 times more so than Teflon film), and General Electric Researcher Walter L. Robb, 36, had long known that it could be made to act like a membrane. Two years ago, Robb hit on a way to stretch the rubber into sheets 1/20,000th of an inch thick, set about trying to devise a way to eliminate the tiny holes that somehow showed up in each square foot of film. His solution was simple: since the probability of two holes being in the same spot...
...Calif., for the past four years, the ion rocket is likely to prove to be the Mighty Mouse of the space age. On earth it develops no more thrust than several milli-pounds (engineers call it the "milli-mouse burp"), barely enough to lift a one-carat diamond an inch off a desk. But in frictionless, gravity-free space, such burps can propel the biggest payloads. And the ion rocket's assignment is just that: to take over the task of propelling huge space cargoes to the planets and back after the mighty chemical rockets lift them clear...
...advantages over oils are legion. Synthetic paint is cut with ordinary tap water instead of turpentine, thus has little or no smell and is nontoxic. Unlike oils, it dries in minutes and does not change color in the process. When dry, synthetic paint up to three-quarters of an inch thick bends readily without buckling or cracking, so that tomorrow's test-tube Titians may safely be rolled up for shipment...