Word: impactions
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...darker view. "Newspaper publishers," said he, "are threatened by television's sudden rise. That the publishers realize this is demonstrated by the fact that about half of the applications for television licenses have been filed by newspapers . . . According to many surveys and tests, television advertising has a sharper impact than advertising either in the newspaper or over the radio. When, therefore, five years from now . . . there are 11 million television-equipped homes in America, as against the present figure of only some 400,000, a not inconsiderable portion of our free American press may be headed toward becoming...
...fabulous Forest Lawn (TIME, Aug. 24, 1942), The Loved One was either Novelist Waugh's most funereal horse laugh or a retch of glacial rage at two of America's most cherished deceits-its effort to prettify death and to vulgarize love, and hence escape the impact of both. Intellectuals were bitterly divided over Waugh's intention. But the book, which was richly laced with the fun of embalming fluid, might well become a bestseller...
Profits and dividends were not the only things that were headed up. Last week the economy's price structure began to feel the impact of the third round wage hike. General Electric Co., which had already boosted home appliances, raised the prices of industrial motors 5% and industrial control equipment 10%. Chrysler joined the automobile price-boosting parade with a 3% to 6½% increase...
...life, and is a seasoned professional agent. His reasons for changing sides are also rather thinly explored ; and some of the top spies are such blatant fiends that the most innocent man in the street could spot them a block away. But such imperfections hardly lessen the impact of the picture as a whole...
...That impact was recognized and feared by the Stalinists and their friends from the time the picture was being made. Red-front groups did whatever they could to obstruct shooting in Ottawa. Now that the picture is finished, they are voluminously protesting to Hollywood and the press, murmuring of libel suits, threatening to boycott Manhattan's Roxy Theater for a year if the picture is shown there. But 20th Century-Fox intends to open it simultaneously in 500 U.S. theaters...