Word: impactions
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High Cost. Color TV is also having its impact on advertisers. Before year's end, 60% of all commercials made will be in color. Once committed, advertisers find that color costs about 30% more (up to $35,000 for a one-minute message), takes twice as long to make and often creates difficulties in the reproduction of a product's true tone and appearance. One agency rejected a commercial twelve times before its client was satisfied with the color; some packages, including Post Cereals and the Kroger Co.'s private labels, have had to be redesigned...
When he heard that Luna 7 had successfully fired its braking retrorockets and had transmitted signals for three seconds after hitting the moon, Barringer became convinced that the craft was not demolished upon impact. The tardy retrorocket firing that probably made the difference between success and failure, Barringer decided, could have been caused by an altimeter error of as little as 30 ft. - which some scientists believe is the approximate depth of a layer of porous rock or partially compacted dust that covers the moon. Barringer's conclusion: Russian radar penetrated the moon's top layer, reflected back...
...reason that life isn't all roses is that South Africa has an oppressive racial policy-a bit of news that seems to have hit Co-Playwrights Howard DaSilva and Felix Leon with tardy impact. Inevitably, the odd interracial couple has a run-in with the local Nazi Afrikaner corps, blond and stolid beasts who are decently venal enough to be bought off. Dore Schary, the old Message Pilot of MGM, has directed The Zulu and the Zayda in a spirit of brotherhood that pretty effectively squelches any possible dramatic conflict...
...felt that the decision had had no simple, direct effect on the American party structure. "The impact on parties is a speculative matter and varied from case to case," he stated. The reapportionment case had originally been taken up by a Republican solicitor general, Lee Rankin, before it was presented under a Democratic administration, he reminded his audience...
...that Nicole's profile is set against the slightly unfocused background of the Paris skyline. You receive both the sense of her sudden openness and his response of partial dizziness. When Pierre looks down from the edge of the terrace as Nicole drives away in a cab, the impact of their separation becomes terribly intense...