Word: idiotic
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...Wizard of Oz, the grandest and most glorious of all fantasies, and Stagecoach, the model for all westerns to come. There was the dark, gothic romance of Wuthering Heights; adventure stories like Gunga Din, Beau Geste and Drums Along the Mohawk; sophisticated comedies like Ninotchka, The Women and Idiot's Delight...
...McDonald's, Bob's Big Boys or Howard Johnsons. Such national restaurant chains are made, not born. Dreamed up by corporate entrepreneurs, they are produced by high-priced, savvy market researchers, advertising gurus, graphic designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages are the products. Success lies in creating extraordinary images for ordinary favorites: hamburgers, fried fish or chicken, pizza, pasta, tacos and salads...
...Drink the Water is set in an American embassy somewhere behind the Iron Curtain. Ambassador Magee (John Wesson) has returned to the United States, and has left his son Axel (Josh Preven) in charge of the embassy during his leave. Unfortunately, Axel is a bumbling idiot who is everywhere followed by plagues of locusts and who has a tendency to wrap his lunch in peace treaties...
...some 120 now) dutifully takes its place not far from enormous piles of corn that are being dumped onto the vast concrete acreage, then pushed by special dozers toward the trench that will catch the corn on conveyer belts and carry it with a kind of clanking Modern Times idiot ingenuity up a ramp to be mechanically husked and then borne inside the maw of the factory to its fate. So much corn has an unexpected rich barnyard kind of smell, a cloying excess of smell. Bush appears with his two oldest grandchildren, walks toward a monster mound of corn...
...film is not just television writ large, and TV-bred filmmakers seem incapable of avoiding the trap of putting stories and images better suited to the confines of the idiot box on the big screen, adding special effects and a few cuss words. There is also the danger, to the filmgoer, that such a project is little more than a 90-minute commercial for tchatchkes with the star's name on them...