Word: ideals
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...this has been changed. Behind such shibboleths as "sport for sport's sake" and "athletics for all" stands a real change in values. Where every effort is bent toward an ideal of every man playing a game for its own sake, the meaning of the false distinction conferred by an athletic letter has vanished. There was a time when only the men who wore letters played; now nearly everyone plays, and while the letter may serve a purpose as a marker of outstanding ability in a game, there should be gradations of honors among the different sports...
...ideal must remain the award of a University letter indiscriminately to all members of all University teams. But the erasing of small lines drawn between one sport and another is the first step into an intermediary stage, after which there may come a more sweeping change...
...Hoover Administration is not yielding or backtracking on the cardinal ideal, but simply feels that a primarily naval power such as the U. S. should keep hands off the problem of land disarmament, leaving it to be thrashed out among France, Germany, Italy, Russia and the other land Powers...
...Ideal would be the bank that had all deposits and no withdrawals. Utopian, of course, such an idea. Yet a long step toward it has been made in the organization of a new (as yet unnamed) trust company in Scarsdale. Unique feature of this bank will be a bill-paying service for depositors. When a bill comes to the depositor's home, it is approved, sent to the bank and paid by the bank out of the depositor's funds. Thus the depositor is saved the mental anguish of writing a check and Scarsdale tradesmen receive prompt remittances...
Under such an endowment, with athletics freed from financial dependence, the benefit of the student body at large rather than the attraction of big gates would have a chance to become the ideal. Intercollegiate contests might even become subordinated to intramurals, which, in the last analysis, are the most important branch of college athletics. As long as intramural sports are dependent on varsity earnings they will necessarily occupy the subordinate position...