Word: iconization
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...rising popularity of Japanese newcomer Lexus. The haughty Germans and the aristocratic Brits realized that the wealthier baby-boomer set--now in a buying frenzy--was turned off by the companies' stuffy image and limited product line. "Our cars were admired but were perceived as an unattainable icon," concedes Joe Eberhardt, vice president of marketing for Mercedes-Benz North America. "Our problem was, we weren't considered...
...information. In October, Watson drove in from the Long Island, N.Y., Cold Spring Harbor Laboratory, where he has worked for nearly three decades, to speak to TIME's reporters and editors. Elmer-DeWitt used the opportunity to invite Watson to write the package's closing essay. "He's an icon of molecular genetics," says Elmer-DeWitt. "And unlike many scientists, he is a lucid and engaging writer...
...Icon of the chattering classes whose resignation stopped the media world dead in its tracks...
...global economic turmoil and roiling stock markets could turn out, it seemed, to be of more lasting importance, so there were folks such as Federal Reserve Chairman Alan Greenspan and Treasury Secretary Robert Rubin to consider. There were also some inspiring options, such as the Irish peacemakers or that icon of nostalgia and exploration John Glenn...
...never Dylan's desire to be an icon. He never meant to be compartmentalized as a protest-song writer. Indeed, his refusal to play at Woodstock and his later Christian revival period speak very strongly to his discomfort of being idolized as the father of a generation. Live 1966 was another repudiation. This is the angriest that you will ever hear...