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...stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list of the 100 Most Valuable Brands. The list is not infallible; it includes Xerox (XRX), which should have left for "brand heaven" a long time...

Author: /time Magazine | Title: Apple: Why Brands Matter | 4/23/2009 | See Source »

...disagree with the observation of some analysts that this deal makes Oracle more IBM than Apple. (Just two weeks ago, IBM had made an unsuccessful attempt to acquire Sun, meeting vociferous opposition from Sun's board, particularly from its chairman, the company's legendary founder Scott McNealy.) With the Sun acquisition, Ellison gets a soup-to-nuts business and the ability to integrate everything from chips to boxes to software. But better than serving the fickle consumer market, as Apple does, he gets to slice off the top of the far more lucrative business market. That allows him to protect...

Author: /time Magazine | Title: Thinking Like Apple, Oracle Buys Sun | 4/20/2009 | See Source »

...sold yet? Yeah, neither were we. Incredibly, though, this guy claims that companies from IBM to Walt Disney have paid him to drum up enthusiasm for their products. The Wall Street Journal even ran a piece (in 1998, ahem) about the pitchman's skills at addressing crowds with "just a whiff of cheerful megalomania." Sure, Bauer's probably living in a cardboard box made of $4 business cards (foil-stamped!) right now, but you have to admire the man's spirit. Or maybe just giggle at it. Because life is not about being liked. It's about being effective...

Author: /time Magazine | Title: Your Business Card Is CRAP! | 4/15/2009 | See Source »

...joint venture between Indian Mahindra & Mahindra and British Telecom. Accountants are still trying to unravel years of fraudulent accounting; bidders had little access to reliable financial data, and there is additional risk of class-action suits and litigation in the U.S. relating to the fraud. Other interested buyers, including IBM and India's Spice Group, withdrew because of the uncertainties. "It's a very risky bet," says New Delhi-based equities analyst Dhirendra Kumar. "The reward or penalization could match the risk." Tech Mahindra has yet to issue a comment, but Satyam has said in a statement that the deal...

Author: /time Magazine | Title: India's Satyam Computer Finds a Buyer | 4/13/2009 | See Source »

...accepted to several graduate schools, but stayed at MIT, because all the others seemed “sleepy.”She continued working with Greytak on a surface physics experiment that required her to spend hours welding in the machine shop building a vacuum system.When she received an IBM Fellowship midway through her thesis work, she says she walked into Greytak’s office to ask if she should take the unorthodox step of interrupting her academic career for an internship in industry. “His reaction was kind of interesting,” Murray says...

Author: By Alissa M D'gama, CRIMSON STAFF WRITER | Title: SEAS Dean Breaks Barriers | 4/10/2009 | See Source »

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