Word: hypes
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Whether it all succeeds, of course, depends on whether enough people agree with Trump, especially the high rollers and conventioneers whom Trump must separate from their money if his grandiose endeavor is to succeed. The whole point of the Taj Mahal to create enough ballrooms, exhibition space and hype to lure conventions away from places like Orlando, Las Vegas and New Orleans. But analysts give Trump's gamble long odds. To begin with, the weather in February is less than hospitable, and the Taj is hard to get to from most parts of the country. Traffic congeals on summer weekends...
...usually the strongest ploy in marketing, but right now the environment is giving it a run for its money. Surveys show that consumers will even pay a little extra for a product if they can be persuaded that it will ease the garbage glut. But as manufacturers rush to hype the healthy-planet virtues of their products, some seem to be badly overdoing it. Mobil officials said last week that the company will no longer tout its Hefty trash bags as "degradable" because of "mounting confusion" over just what the label means. Mobil was taking a hint. The attorneys general...
...revenge. They call it lambada, the trendiest dance since the hustle. A torrid thigh-to-thigh two-step that swept across Europe last year after being imported from Brazil by French music promoter Jean Karakos, lambada and its Afro-Latin sound have hit America in a hurricane of hype. World Beat, an album by the lambada band Kaoma, has sold 600,000 copies. Two hurriedly produced lambada movies opened this month; five more such flicks are on the way. The commercialization has just begun. Retailers, including Bullock's in Los Angeles and Macy's in New York City, are peddling...
...Forbes' birthday party, from Roseanne Barr's backstage tempests to William Hurt's palimony trial, the private doings of public figures preoccupy the supposedly serious mainstream press. Decades after Walter Winchell, Louella Parsons, Hedda Hopper and their ilk went the way of the dodo, their patented elixir of career hype, marital comings and goings, feuds, fortunes and celebrity pratfalls has become the journalistic cocktail of choice. In the great public circus of American life, gossip is back in the center ring...
Mitchell's best performance of the season was drowned in the hype of James' record-setting evening. The sophomore was 7-for-14 from the field and a near-flawless 14-for-15 from the line--just missing his personal best by a deuce...