Word: hype
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...Mandela would not be so lionized if he weren't black. The hype that surrounds him is based on the remorse of Western liberals for the sins of their great-great-great-grandfathers. Jerzy Frenkiel, Frederiksberg, Denmark...
...they survive the hype? While Pearl Jam, Nirvana and their colleagues have a real message to deliver, most of this was overlooked during the past two years by trend watchers who were more interested in the way they dressed and the Seattle scene they came from. Style mavens fixed upon the thrift-shop wardrobe of flannel shirts and torn corduroy jackets, dubbing it the grunge look. For a fashion shoot, Vanity Fair dressed Manhattan socialites and celebrities in flannel and denim. All this exploitation made the term grunge deeply unfashionable among American youth, but bands like Pearl Jam have shaken...
...McCready and drummer Dave Krusen rounded out the new band's lineup (Krusen was later replaced by Dave Abbruzzese). The group landed a deal with a major label, Sony's Epic, but when its first album came out in 1991, the musicians found themselves in the midst of the hype storm about Seattle bands. Nirvana exploded into prominence first, with its anthemic Smells Like Teen Spirit. When Pearl Jam drew attention as the Next Big Seattle Sound, Nirvana's Cobain seemed to bristle at sharing the limelight, dismissing Pearl Jam as retrorockers and copycats...
...Dark Knight's unprecedented box-office might is "mind-boggling for us," says Dan Fellman, president of domestic distribution for Warner Bros. Pictures. (TIME and Warner Bros. are both subsidiaries of Time Warner.) The film benefited from a unique mix of factors beyond the usual superhero movie hype, including a buzzed-about performance by the late Heath Ledger as the Joker, perfectly pitched marketing, agile distribution and gas prices that have made a night at the movies an attractive alternative to a summer road trip. It also helps that The Dark Knight, as most critics and audiences attest...
...Dark Knight, its future looks bright. Most blockbusters are built on first-weekend hype that quickly falls off as new films arrive in theaters, but audiences are spreading good word of mouth and, in some cases, returning to see the film on IMAX screens. Whether there'll be enough returns to put The Dark Knight in all-time box-office territory remains to be seen. But Hollywood appears to have its box-office superhero...