Word: hype
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...worked. What emerged over the next two years was a hypersmart and sassy voice that does for Silicon Valley and Alley what CNBC did for Wall Street. Knowing what you're talking about counts for a lot in a world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million...
...bubblegum boy band pop--a rags to riches tale of five boys picked from the cowfields to become bonafide pop superstars. Whether the show itself portends the end of the Backstreet Boys, 'NSync, Boyzone etc. remains to be seen, but the soundtrack certainly lives up to all the hype. "2Gether," the opening track, sounds just like every opening track on a boy band album--the whole "We've Got it Going On" thing. Another day, another boy band, you might think--until you hear the hilarious lyrics. The second song, "U + Me = Us (Calculus)" is their not-so-subtle...
Batman had Robin. Johnny had Ed. Every Alpha needs a Beta, especially on the ego-crushing gauntlet known as the presidential race. Here's a look at those tireless bundles of hype and positive energy, the Campaign 2000 sidekicks...
...going to [poop]. First, the Grammy nominations embarrassed us all by nominating Britney Spears, the Backstreet Boys and Christina Aguilera repeatedly (wait, didn't they give Celine Dion Best Album a couple years back?). And now, the Oscars prove once again that they cannot discern solid filmmaking from overindulgent hype. The voters only got two of the five Best Picture nominees right--American Beauty and The Insider. Because Oscar voters are voters for life, they all tend to be very, very old (I bet It's a Wonderful Life gets a few write-in votes every year)--so the nominees...
...like to think about it," says Estuardo Aguilar-Cordova of the Baylor College of Medicine in Houston, "is that we've finished Chapter One of a very long book. We've had the introduction, the expectations out of line with reality, and a tremendous amount of hype. Now we're seeing a closure to Chapter One and we're beginning Chapter Two, this time with more realistic expectations...