Word: hype
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...that Pearl Harbor is a wimpy movie. Plenty of things explode, but it's the most serious-minded film of Bruckheimer's career, and it has arrived with not only some of the greatest hype in history but the burden of history as well. Critics will tell you in no uncertain terms that it creaks under this weight. Bruckheimer will tell you he doesn't need their approval. "If I had to go by reviews, I wouldn't be making movies," says the producer, sounding a little grumpy on opening day, just hours after the New York Times called Pearl...
...teens! NBC? No. 1 in the rich! Through the magic of statistics, ABC is No. 1 overall--and CBS is too! Today's buzz: Smallville, the WB's teen-Superman series; on ABC, Jason Alexander's sitcom Bob Patterson and college-girl-turned-spy thriller Alias, which ABC hypes as a combination of Dark Angel and the cure for cancer. "Hype is just an acronym," Alexander tells the ad buyers. "It stands for Hope You Purchase Everything...
...early flash-forward in the novel reveals that the Talcott weekend celebrations will end in an act of violence. But this seed of suspense never really sprouts into page-turning anticipation. John Henry Days evolves in a circular, not a forward, momentum. The contemporary, confected media hype is contrasted, implicitly, throughout the book with the older, mysterious, grassroots spread of the tale of John Henry, who may have died in the early 1870s but who is as impossible to identify historically as Odysseus or Robin Hood. As one character notes, "The Ballad of John Henry has picked up freight from...
...when networks unveil their fall schedules, you rate the big names, raise a critical eyebrow at the showmanship and secretly wish for stumbles. Last year, in the midst of Millionaire hype, Disney launched a PC game version of its hit network game show and trotted out Regis to promote it. But he was way out of his element. Rather than stop the show, he was swallowed up in it, obscured by all the sturm und drang of post-televisual entertainment...
...They were going to turn silver-halide powers like Kodak and Fuji into dinosaurs, not to mention the local photofinishers. That, at least, was the typically outrageous hype surrounding online photo sites when they hit the Web more than a year ago, offering consumers an easy way to store, share, edit and, yes, even print their digital photos?often for free. Like most dotcoms, they've had to get a life...