Word: hype
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...taking some off the shelves without having read them to make room for incoming books," complains a bookstore owner in central Paris who asked not to be named. "In the end, you tend to offer readers what's most likely to sell." So what's on offer this season? Hype is building for two debut novels, Stories to Take You to the Moon by Maëva Poupard, 16, and Prophecy of the Stones by Flavia Bujor, 14. Cynics say their presence in the rentrée littéraire typefies the popular appeal of youth - a craze that...
...fitting that the big, bubble-headed new musical Hairspray is about to become Broadway's next huge hit. Its hype has been building for months, ever since a critically praised tryout in Seattle. Advance ticket sales have hit $14 million, one of the highest in Broadway history...
...entire global economy seems to be led by a stock market whose value is based on hype and hysteria. The economy spins out of control time and time again. Profits slump, companies cut costs and sack workers, and a system that supposedly brings prosperity instead leads to ever richer CEOs while thousands of employees are out of a job. Consumer confidence falls, and things get even worse. Isn't this an insane way to run an economic system? CHAMINDA JAYANETTI Dartford, England...
...they? Federal breathlessness notwithstanding, plenty of fish experts are wondering what all the fuss is about. Is it the snakehead that's out of control or simply the hype? And in making an example of this one nonindigenous species, is the government letting other, more menacing ones walk? Says Paul Shafland, a director with the Florida Fish and Wildlife Conservation Commission: "This has been more Hollywood than science...
...take, send, and receive color digital photos. Holiday snaps don't sound especially revolutionary, but to hear the networkers talk, multimedia messaging is just about the biggest thing since rechargeable batteries. mmO2 chief executive Peter Erskine even tempts fate by invoking that dreadful New Economy buzzword, killer app. Pure hype? Maybe not. Wireless operators are looking hopefully to Japan, where Vodafone's subsidiary J-Phone already has more than 40% of its subscribers using camera phones. And this wasn't the result of any giveaway subsidies on the handsets. "We made them among the most expensive phones in Japan," says...