Word: hunt
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...that early lead, amassing a base of 4.5 million customers that is the envy of the "e-tailing" world. Service has been its secret weapon. Its website deftly mixes simplicity with depth, offering book reviews and personalized recommendations. Orders automatically generate a thank-you e-mail. And Amazon will hunt down any title you can't find, even out-of-print books, with the friendly zealousness of a small-town Midwesterner giving you directions to the doughnut shop. "Word of mouth is incredibly powerful online," explains Jeffrey Bezos, 34, Amazon's founder and CEO. "A dissatisfied customer can tell...
...Deerhunter II, a $20 sequel that pits high-tech computer gamers against low-tech deer. While this upset may have ruined breakfast for a few Microsofties, it came as no surprise to anyone who's been watching the computer-gaming world during the past year. Software programs that simulate hunting have dominated the charts ever since GT Interactive created the original Deer Hunter this past January; four hunt-and-shoot titles were in the Top 10 last month...
...Most hunting simulations come with a number of "cheat codes" that allow you to adjust the ratio of blood to sport. In Deer Hunter II, for instance, you can start the hunt with a deer in view rather than work for 15 minutes or so to attract one by scattering scent lures or rattling antlers. Another code permits the hunter to race along, as if on horseback, at the same speed as the running deer. But if you bag a buck while using a cheat code, you're barred from mounting its head in the virtual trophy room...
...exhibited a taste for kitsch and spectacle unrivaled in professional sports. He loved floats and glitter and marching bands. His idea of beauty was a balloon drop. (He did not, however, like the name Super Bowl. It was coined by the son of Kansas City Chiefs owner Lamar Hunt, whose imagination had been captured by the newly invented Super Ball.) It is now commonplace for a regular-season football game to attract ratings that surpass the playoff games in other sports. And the reason for that is Pete Rozelle...
...Contrary investing is an art. Big money can be made betting against the herd. But the herd often gathers considerable momentum. The art is in knowing when it's running out of steam. If, like Tisch, you're right but early, you may pay dearly. Instead, try value investing: hunt for solid stocks whose prices are low relative to their book value or expected earnings. Such stocks will probably rise, and if they fall, won't fall...