Word: hpv
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When moviegoers catch up on the antics of Carrie, Miranda, Samantha and Charlotte this summer, many will first have to sit through a big screen ad for Gardasil, the vaccine against human papilloma virus (HPV) that is aimed at combating cervical cancer. The ad campaign by the drug manufacturer Merck debuted during the premiere of Sex and the City and will run through June 26 in movie theaters across the country. The ad campaign, according to Merck, is aimed at 19-26-year-old women. It will also will be shown before other summer movie releases including Get Smart...
...base, the ad also will be shown in theaters playing movies like You Don't Mess with the Zohan and The Incredible Hulk raising speculation that young boys may be a target. Merck has acknowledged it is testing Gardasil on boys and young men who can carry the HPV virus with an eye to seeking FDA approval...
...cost the company, but it has acknowledged that it is about the same as last year's television buy for a spot dubbed "I chose..." which now can be seen on the company's website. The ad features mothers talking to their daughters about the need to address HPV concerns. Gardasil protects against four strains of the HPV virus, two of which cause 70% of cervical cancer cases. The other two strains can cause other HPV manifestations like genital warts. A study last year published in the New England Journal of Medicine has also found a link between the virus...
...picture of the prevalence of sexually transmitted infections (STIs) among young people, especially in females. Federal health officials have reported in the National Health and Nutrition Examination Survey that one in four female teenagers is infected with at least one of four common infections, including chlamydia, herpes, human papillomavirus (HPV), and trichomoniasis. Furthermore, fifteen percent of the infected women had more than one of the diseases. The shocking nature of the findings lends a sense of urgency to providing better sexual education and services to our nation’s youth. While the sexual health of young people has always...
Katie E. Koopman ’08 is a psychology concentrator in Kirkland House. She and Annika L. Giesbrecht ’07 are the organizers of the HPV Vaccine Awareness Campaign...