Word: hotter
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Franchising may be a century-old idea, but it has never seemed fresher or hotter than in the U.S. of 1987. The business strategy that peppered the land with Golden Arches is in the midst of an unprecedented boom. Never have so many would-be tycoons turned to franchising, and never have they found so many would-be store owners lined up to buy a franchise. No longer limited mainly to fast-food outlets, auto dealerships and motels, the chain-store concept is spreading to an amazing array of goods and services. Consumers in a growing number of cities...
Sticking intently to the one business it knows best, McDonald's has been able to stay clear of Wall Street's merger-and-restructuring mayhem. The single-minded outfit prefers as few distractions as possible from its imperatives of "cleaner, faster, hotter." Diversify? No way, said Chairman Fred Turner recently to a fellow executive. "We have 16,000 rest rooms," noted Turner. "As soon as those are all clean, we'll talk diversification." Considering McDonald's penchant for perfectionism, that time may be a long...
...core contracts, however, its internal pressures will rise, forcing the temperature rapidly back up again until the intense heat ignites the unfused hydrogen gas surrounding the core. The interior of the sun will now be hotter than ever, a dense core of incandescent helium surrounded by a thin shell of hot, fusing hydrogen. Over the next few hundred million years, heat from the core will drive surface layers of the sun so far outward that they will cool to about two-thirds of the current 6,000 degrees C surface temperature, and redden. The sun will have become...
...Eighth Congressional District race shows few signs of relaxing in these traditionally duller summer months. The race has grown hotter and dirtier between King and Bachrach, as each strives to capture a majority of the Democrats who oppose Kennedy...
Anyone who wanted to buy the toy company Selchow & Righter in 1984 would have paid an outsize price, like $200 million or so. At that time the company was hotter than hot, thanks to the board game it manufactures, Trivial Pursuit. But last week, when the company finally agreed to be sold, it went for a much smaller price: $75 million. The firm's acquirer: Coleco, the company that manufactures another smash hit, Cabbage Patch dolls...