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That profit stream has been located and claimed by Bill Gross, founder and CEO of Internet "incubator" Idealab. Gross created GoTo, the leading pay-for-placement search engine, in 1998, and now it's hotter than ever. Listings on GoTo are ranked by cold, hard cash: where a site appears on the results list is determined by how much money it pays GoTo...

Author: /time Magazine | Title: Marketing: Search Engines: You Pay, You Play | 7/23/2001 | See Source »

...them is the home team, which should be enough for a "celebration of baseball" exhibition contest in the middle of a 162-game season. Celebration of baseball? The Mariners and Yankees are baseball at its best, and not just because since 1995 they've sprouted a rivalry hotter than any AL-NL faceoff. Because most of them aren't household names...

Author: /time Magazine | Title: This Year's Best All-Stars Are on the Bench | 7/10/2001 | See Source »

...Princeton University were about to turn their antenna on the heavens to look for that same signal. Astronomers had known since the 1920s that the galaxies were flying apart. But theorists had belatedly realized a key implication: the whole cosmos must at one point have been much smaller and hotter. About 300,000 years after the instant of the Big Bang, the entire visible universe would have been a cloud of hot, incredibly dense gas, not much bigger than the Milky Way is now, glowing white hot like a blast furnace or the surface of a star. Because this cosmic...

Author: /time Magazine | Title: The End | 6/25/2001 | See Source »

That lumpiness, reasoned theorists, must have evolved from some original lumpiness in the primordial cloud of matter that gave rise to the background radiation. Slightly denser knots of matter within the cloud--forerunners of today's superclusters--should have been slightly hotter than average. So some scientists began looking for subtle hot spots...

Author: /time Magazine | Title: The End | 6/25/2001 | See Source »

...rejoiced at seeing birding referred to as "hotter than ever" on your cover, and I agree that a passion for birds leads to a concern for their habitat. Last September I testified before Congress as part of an effort to catalog private conservation success stories, including Hawk Mountain Sanctuary in Pennsylvania, the Natural Bridge of Virginia, Cypress Bay Plantation in South Carolina and the Roney Land and Cattle Company in California...

Author: /time Magazine | Title: Letters: Jun. 25, 2001 | 6/25/2001 | See Source »

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